If any of this sounds like you
End the anxiety around money, stop quitting every budget, and build wealth that actually fits how you think.
- You're earning well and you have nothing to show for it.
- You've tried every app, every budget, every spreadsheet. None of them stuck.
- You can quote the books. You still avoid the bank app.
- You sabotage yourself every time you get close to a real money decision.
- You've worked on every other area of your life. Money is the one you can't seem to crack.
I know exactly what you're going through.
I'm Joel. I trained in behavioural economics at MSc level and in financial planning at Level 4 in the UK. I spent years at St. James's Place watching smart, disciplined people sign a sound plan and still not follow it. I built the Money Story Method to fix the part the plan can't — the script underneath. Let me help you close that gap.
Step 1 of 2 Watch the four-minute explainer ↓Four-minute explainer · coming soon
In the meantime, jump to Step 2 — apply to work with me 1-1.
Step 2 of 2 · Apply to work with me
If any of that sounds like you,
this is what we'd actually do.
- Weeks 1–4, we map your money scripts. The four beliefs running underneath every financial decision you make. Most people are running two at once and don't know it.
- Weeks 4–8, we trace the inheritance. Whose pattern you're actually running. Usually a parent's, often older than that. Once you see it, you can stop carrying it.
- Weeks 8–12, we build the system. Behavioural cashflow architecture you'll actually use. A real financial plan, built around your psychology, not someone else's textbook.
- Between sessions, I'm at the end of a message. The moments behaviour wobbles are usually where the real work happens.
- You keep everything. Recordings, worksheets, Behavioural Financial Plan. The work doesn't stop when the twelve weeks do.
5 founding-cohort spots · £997 (rises to £1,997 after this cohort)
Trained in · grounded in · regulated by
- MSc Behavioural Economics
- Level 4 QFP (UK)
- Klontz Money Scripts
- Kahneman · Thaler · Duhigg
- Ex St. James's Place
What they actually say
once we get going.
All of these are real things real clients said in session. I changed their names. I didn't change a word of what they said.
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Exactly what people do with their fitness, I'm doing with my money.
Personal trainer · UK
session 1
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It's almost like looking in a mirror.
Personal trainer · UK
session 1
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It's kind of financial psychology — it's a different lens of looking at the finances.
Consultant · UK
session 2
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I needed to learn to love myself without having a minimum of 10K in my bank account at a time.
Healing practitioner · US
session 1
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It's no longer a fear of, oh, I don't want to check my account. Now you're in full control of that as well.
Personal trainer · UK
session 4
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Eight years of solid everyday stress — money was the only thing I thought about. Now I'm thinking about, like, I'm going to open a studio.
Yacht chef · at sea
session 1
Apply for the founding cohort
Tell me where you're at.
Then we'll book the call.
Two short forms on the same page. You write a few sentences about what's actually going on. You pick a time. I read your application before we speak, so we don't waste the first ten minutes on what.